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How do mobile devices change the small business marketing scenario?

Mobiles are like a necessity for most of us today! We need it for text, to talk, Google, like our alarm clocks and what is not. Mobile phones have become technology that small businesses must listen. Reports say mobile penetration has increased by more than 75% over the past two years. Mobile Marketing is an effective way for small businesses to exploit and target all sections of customers. Small businesses use it as a local marketing tool and therefore have an impact on their business in many ways.

Using Text Message Marketing:

All you need is a database of numbers and you can send text messages to your potential customers and customers. Even if you are not technical, sending a text message is the simplest thing. And unlike emails, people tend to read the message superficially at least before deleting them. If you can draw the attention of your customers with your first line, it is likely that the message will be actually recorded in their box instead of going to their electronic basket.

Use of mobile coupons:

Small business owners send mobile coupons at SMS reduced prices, promoting their business. For example, if you have an electronic store store, you can send your electronic products to your existing customers during festival periods.

Increasing use of mobile applications:

The use of mobile applications has increased phenomenal. These downloadable applications designed for very specific features make the device many more features rich for its users. Improve with application developers or creating your own applications that meet the needs of your customers is a great way to let them know that you have expertise in your business area.

Using location-based applications:

With mobile applications based on the location, such as Foursquare, FacebookPlaces, etc., people should consult where your business is located. Just through a simple Google Maps application, your customers / guests can find the exact location of your business.

Acts as a form of viral marketing:

Advertising on mobile phones is a form of viral marketing. Let us say, you came to know an excellent reduction scheme through a text message, do not you close the message to your friend or relative that you think you can benefit from the discount? Or let’s say you plan to take a vacation with your friends and you receive a message on superb travel cuts, do not you share information with them?

So, if you are a small business and you do not have a lot of time and money to launch an elaborate marketing strategy, mobile marketing is one of the most practical and easy methods of marketing your business. A simple text message and a little creativity can do wonders for your business, especially in today’s wireless world where customers have become openly dependent on technology to get bargains and fulfill their Smaller needs!

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